SOINI ASSET is a bank-independent real estate investment boutique focused on the implementation of unusual construction projects in German-speaking countries. The foundation of our success is the intensive expertise and passion of the responsible players.

Novum / niu Hotel Mainz


Hotel business of a special kind – at the pulse of joie de vivre

Together with the Hamburg-based hotel group Novum Hospitality and in cooperation with Wilhelm Füssler Bau, SOINI ASSET laid the foundation stone in 2018 for the “niu Mood” hotel in Mainz, which opened at the end of 2019. The second largest hotel in the state capital, consisting of a lifestyle hotel and serviced apartments, on the pulse of the action. Sustainable, innovative, urban is the motto.

For David Etmenan, Chief Executive Officer and Owner of “Novum Hospitality,” individuality and local colour are key features. “As the vibrant capital of Rhineland-Palatinate, Mainz is an attractive location that attracts business travelleers and tourists,” says Etmenan. The niu Mood was inspired by the location. The name “Mood,” for example, alludes to the proverbial joie de vivre of the people of Mainz. The interior therefore picks up on the joie de vivre of the people of Mainz in “good mood colours” and lush baroque motifs. The murals are by Mainz artist Henry J. Wintherberg, who was commissioned by “Novum Hospitality” and “Viva con Agua de Sankt Pauli.” “Proceeds from this partnership support projects that help provide people around the world with access to clean drinking water,” Etmenan emphasizes.

Nino Stricker-Neumayer

“The uniform quality promise of yesteryear is giving way to innovative individualization concepts. We are happy to be part of the success story of this expanding hotel company. With the “niu”, we have built the second largest hotel in Mainz and successfully sold it to a medical supply company.”

Nino Stricker-Neumayer, SOINI ASSET

Asset class

Hotel industry



Novum / niu Hotel Mainz






180 lifestyle rooms and 99 serviced apartments



Project developer, financial investor, shareholder