SOINI ASSET is a bank-independent real estate investment boutique focused on the implementation of unusual construction projects in German-speaking countries. The foundation of our success is the intensive expertise and passion of the responsible players.

Novum/niu Hotel Mainz


A unique hotel – bringing joie de vivre to its guests

SOINI ASSET laid the foundation stone for the “nui Mood hotel” in Mainz in 2018 together with the “Hamburg hotel group Novum Hospitality” and in collaboration with “Wilhelm Füssler Bau”. The hotel celebrated its grand opening in late 2019. The second largest hotel in Mainz, the Novum/niu Hotel is a blend of lifestyle hotel and serviced apartments right in the heart of the city. Sustainable, innovative and urban.

A unique style and local vibe are some of the hotel’s key features for David Etmenan, Chief Executive Officer and owner of Novum Hospitality. “Mainz is the vibrant state capital of Rhineland-Palatinate and an attractive location that is popular with business travelers and tourists alike,” David Etmenan says. The “niu Mood” was inspired by this location. The name “Mood” refers to the joie de vivre that is typical to the residents of Mainz. The hotel’s interior design reflects this spirit with “feel good” colors and luxurious baroque motifs. The murals were painted by local artist Henry J. Wintherberg, who was commissioned by “Novum Hospitality” and “Viva con Agua de Sankt Pauli”. “The proceeds from this partnership go to support projects that help give people around the world access to clean drinking water,” David Etmenan explains.

Nino Stricker-Neumayer

“Yesterday’s uniform quality promise is giving way to innovative individualization concepts. We’re happy to be part of the success story of this expanding hotel company. With the niu, we built the second largest hotel in Mainz and successfully sold it to a medical supply company.”

Nino Stricker-Neumayer, SOINI ASSET

Asset class




Novum/niu Hotel Mainz






180 lifestyle hotel rooms and 99 serviced apartments



Property developer, financial investor, shareholder