SOINI ASSET is a bank-independent real estate investment boutique focused on the implementation of unusual construction projects in German-speaking countries. The foundation of our success is the intensive expertise and passion of the responsible players.

Staycity Aparthotels Heidelberg


Bridging the gap between private residential and hotel

Prime location with spacious rooms fully furnished for long-stay guests is a perfect description of the Star Inn Hotel & Suites Premium Heidelberg, by Quality. The property combines a premium hotel with serviced apartments in line with one of the tourism industry’s latest trends.

“The development is an excellent example of how a niche real estate investment product can become a successful asset,” explains Oliver Soini. “When we started working on the project, serviced apartments were still a niche segment. They are the perfect solution to bridge the gap between private residential and hotels. It’s a trend that also offers investors attractive return potential. A growing convention location, Heidelberg is a destination for business travelers. However, it’s also one of the top destinations in Germany for tourists from abroad. All are welcome to stay as long as they want at the new Star Inn.”

“The concept is not only a promising one in urban centers,” explains Christina Soini, COO at SOINI ASSET. “More and more investors are also setting their sights on tier-2 cities. It’s becoming increasingly difficult to find an entire apartment to rent in a city short term. That’s where serviced apartments come in. Tenants can enjoy amenities and room service just like at a hotel. It’s a full-proof concept.”

Nino Stricker-Neumayer

“The convention center significantly boosts demand. People attending conventions are usually looking to stay longer than your typical tourist.”

Mathias Schiemer, managing director of the local tourism agency Heidelberg Marketing.


“The project was a huge success, and not just the planning and construction phase. We built the largest hotel in Heidelberg and then sold it to Commerz Real.”

Nino Stricker-Neumayer, SOINI ASSET

Asset class




Star Inn premium hotel & serviced apartments






81 long-stay apartments



Property developer, financial investor, shareholder